Welcome To The MMi Media Blog

Imagine if twenty years ago, your company paid to put up a billboard on a highway outside of town. Now imagine if in the contract for that advertisement, you asked a few other pieces of information to measure how effective it is. Just a few basic things to determine the worth of the advertisement: how many people saw it, how many of those people were interested in your offering, and how many of those people ended up going to your store and making a purchase. All of this would be essential to decide whether the ad was a good investment. After all, who would spend money on advertising if they weren’t sure it was helping to grow their business?

But could you get this vital information? Not a chance.

Welcome to a different age. Online advertising campaigns offer more actionable data, and therefore business opportunity, than you could dream of in the offline space. With the proper planning, attention, and technology, all of this information and more is available. You can tell who saw your ad, when, where, what they saw on your site, how interested they were, whether they made a purchase, and anything else you need to know to better target and understand the effects of your ads. But with all of this new information comes a dizzying array of new choices and responsibilities. Search engine ad testing, display advertising media options, site design and optimization, and many more factors are all absolutely essential to being a successful online advertiser.

Given this new landscape of online advertising, it’s vital to work with professionals who are up to date with the changing technologies and opportunities. Teach them about your business, and let them teach you everything that online advertising has to offer. This partnership is the key to a successful online campaign.

This blog series by the Market Maker Interactive media team is dedicated to helping you, the advertiser, become a more informed and effective part of your own online advertising campaigns. You're the expert on your business. We’re the experts in online advertising. The more we can share our knowledge and resources, the more successful your business can be online.

The potential for online media to aid your business is stunning. For the fraction of the cost of many offline media campaigns, online advertising offers the chance to engage your customers with amazing targeting and trackability. Work with us to market to just your customers, deliver just the right message, send them to the right site, and you’ll be amazed at what’s possible.

Matt Beckemeyer
Director of Search Engine Marketing and Analytics
Market Maker Interactive

Posted: 07/27/09 | Responses: 0