MMi Makes it Work
From pharmaceutical to finance to social networking for NASCAR fans, MMi has worked with them all. See below a small sampling of work from the MMi portfolio.
- A proven website development process that integrates usability and marketability
- Award-winning creative talent and leading technical and development experts
- An established design and development client base including: social networking platforms; publishing, pharmaceutical and finance services, and consumer products
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Jist
Jist is breaking ground in the world if smoking cessation. Their electronic cigarettes offer smokers a friendlier, more socially-acceptable alternative to smoking. MMi was brought on board to help translate Jist's lifestyle vision into an online environment: cool, clean, sexy and hip.
MMi created a sleek, stylish site to introduce users to their brand. The site utilizes flash to create the effects of haze and clean blue smoke, and offers users videos, interactive modules, and organized information about this new technology.
MMi also helped Jist to develop an e-commerce storefront to sell their product. Our integrated, customized e-commerce technology allows for a seamless transition between information acquisition and purchasing, thereby a better user experience, and ultimately a more effective site.
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Crisp Wireless
Crisp Wireless helps businesses extend their mobile space, and wanted a website that would convey their interactive savvy and intelligence in an online environment. MMi created a unique, flexible site for Crisp, with content management system that allows website material to be easily and intuitively changed by the client.
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ROWDY.COM
ROWDY is the #1 rated NASCAR podcast. ROWDY hoped to build a social networking website that supported their show and give NASCAR fans a venue where they could: start a blog, upload photos, upload video, create groups, answer polls, find out information on drivers, tracks, and upcoming races. ROWDY.com is the destination where fans can do all of those things through a highly functional and intuitive user interface.
Built on "Ruby on Rails", ROWDY.com represents the best of web 2.0, open-source content management systems supported by custom integration and development.
Through Search Engine Marketing, Search Engine Optimization, and their daily podcast, ROWDY is able to acquire new customers. The ability to retain and grow that customer base comes from ROWDY's ability to leverage user-generated content, unique editorial content, viral marketing, and premium NASCAR content.
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Equisearch.com
If a company you’d never heard of sent a letter offering to find money you didn’t know you had, you’d be suspicious. EquiSearch sends hundreds of those letters each week, and they needed a site that would turn skeptics into customers.
The new site had to immediately establish the company’s credentials for both individuals and institutions. At the same time, it also had to make a confusing and misunderstood business crystal clear. A brief Flash introduction and supporting copy established the brand and the integrity of the business.
From there, EquiSearch wanted holders of lost assets to actually start the recovery process. But they weren't ready to support a Web application to process claims. The new site solved the problem, and laid the groundwork for the next release, with a step-by-step walk through that takes users from making a claim to money in the bank.
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Meredith Publishing: Better Recipes
In 2007, Meredith Publishing hired MMi to help them redesign Betterrecipes.com, a robust, extensive website where users can share recipes and interact with other cooking aficionados. The site design successfully merges clean design and a strong information architecture to maintain the dozens of categories and thousands of recipes stored on the site. Sections are clearly delineated throughout the homepage, featuring the wealth of content that is available on the site. Not only was MMi able to leverage the content Meredith had previously on the site, but also included new areas not before available on the site, such as a “Cookbook Creator” and a “Wine Guide.”
Recently, MMi has created a Better Recipes Widget, that allows users to have much of the content on the site available from the convenience of one’s desktop. Through the widget, users view most popular recipes, can vote on their favorite recipes, and even find dinner recipes through ingredients on hand.
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Top Baby Names
TopBabyNames.com was created for Meredith Publishing by Market Maker Interactive in the fall of 2008. TopBabynames.com features over 60,000 names in their database, along with their popularity rating in every state in the United States. The site offers comprehensive information about name rankings by both state, gender, popularity and category.
In the site design, MMi chose to use a gender agnostic color palette that would be appealing to both male and female prospective parents, concentrating on a clean, fun design that would present the information as cleanly and easily as possible. Flash functionality is integrated throughout the site, to allow fun surprises to be discovered by the user: the main navigation and the interactive U.S. map on the homepage, which allows the user to click through the states to learn their name statistics.
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Meredith Flash Widgets
Meredith Publishing employed Market Maker Interactive to develop a set of “grabbable” widgets to disseminate their message and content on to users web pages and virally syndicate that message beyond through secondary and tertiary acquisitions of the widgets.
These acquisitions served Meredith’s business strategy through serving increased site traffic, more advertisement impressions, and broader brand recognition for the following brands: Parents, Fitness, BetterRecipes.com, and TopBabyNames.com.
The widgets, 5 in all, are robust applications that offer the user a wide user-utility and content.
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Hearst Publishing: Cosmopolitan
In 2007, Hearst Publishing commissioned MMi to create a set of banner ads to help promote new content areas of their website on Cosmopolitan.com. Mmi created an interactive banner ad campaign that not only captured the user’s attention with bold photography and graphics and allowed the user to select which particular article captured their interest.
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Eight Straight
The official sleep resource destination, Eight Straight serves to supply the consumer with tips, articles, tools, and user-generated content on the topic of sleep.
Sponsored by Sleepy's, The Mattress Professionals, Eightstraight is a Search Engine Optimization, Search Engine Marketing strategy where the likes of Google, MSN, Yahoo find eightstraight and return cost-effective CPC to the eightstraight website where users are offered editorial content as well as Sleepy's advertising, store locator, mattress selector, etc
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Accolo.com
In March 2008, Accolo, a recruitment process outsourcing company, based in Larkspur, California employed MMi to refresh their brand and b2b marketing efforts through the re-design and development of their website. Accolo Wanted a unique look and feel as well as content strategy that differentiated them from their competitors.
MMi built a flexible navigation structure and content management system driven content for Accolo to extend their B2B message in a way that helped drive leads, positioned them as thought leaders in the space, and enhanced the perception of their brand throughout the industry.