voices of:
Market Maker Interactive
On Design & Development
"We work with our clients to integrate business, technical, visual, and brand requirements into a killer site design that’s a magnet for target audiences."Design is fundamentally a creative endeavor. But successful site design takes more than just creativity. The design process needs to be driven by marketing expertise from the beginning to make a site that’s both visually stunning and delivers on our clients’ business objectives: building a brand, reaching the right audience, and engaging users with a dynamic and accessible interface. MMi’s strength is that we work with our clients to integrate business, technical, visual, and brand requirements into a killer site design that’s a magnet for target audiences.
- Brian McNamee, Managing Director and Creative Director
On Search Engine Optimization
"Our industry knowledge allows us to apply a holistic approach that incorporates SEO- friendly designs with coding that’s customized to the specific needs of our client."MMi combines a time-tested methodology to SEO with outside-the-box strategies that distinguish us from other marketing agencies. Our industry knowledge allows us to apply a holistic approach that incorporates SEO- friendly designs with coding that’s customized to the specific needs of our client. MMi’s SEO team works side-by-side with existing marketing campaigns, and our reporting metrics offer easy access to action items that drive the success of SEO.
Our goal is provide a high level of service and education to clients, sharing our knowledge with them so that they can use increased search visibility on the major search engines to achieve business success. Our transparent SEO process helps our clients implement optimization recommendations and reap better search engine rankings more quickly. Our clients find their access to the process rewarding, and their active engagement in the SEO process gives them an advantage in dominating organic rankings.
- Billy Ye, Director of SEO Strategy
On Search Engine Marketing
"Our goal is to be transparent, effective, and flexible. We give our customers much more access to their data than most by providing each client with their own analytics software."We’re a small agency, but we offer a full host of services. Being small lets us take a very personal approach with each client. But we’re big enough to allow us to work closely with people in other departments that have a different perspective. We can take a holistic approach- SEO can make recommendations to optimize a web page for search engines, Design and Development can implement it, and SEM can provide feedback and reap the rewards of having a well-designed, well-optimized page to direct traffic to.
Our goal is to be transparent, effective, and flexible. We give our customers much more access to their data than most by providing each client with their own analytics software. We maintain flexibility through consistent contact with our clients and a focus on their goals.
- Matt Beckmeyer, Media Supervisor
On Analytics
"Our job doesn’t stop after the launch- it includes post-click and keyword analysis to ensure we are reaching our clients’ targets and maximize conversions. Our approach is special because we provide full service in its purest sense."MMi takes a two-fold approach to analytics. First, we give our clients a 360 degree view and understanding of their online visitors, to help them “get into the minds” of their customers. Second, we provide accountability for every client dollar spent by analyzing conversions and return on investment for each campaign. This in turn gives us the flexibility to optimize campaigns based on day-to-day and even hourly performances.
MMi does not look at Analytics as an “added value” service; rather, it is the backbone of all our SEM and SEO campaigns. We believe that our job doesn’t stop after the launch- it includes post-click analysis to monitor campaigns and keyword analysis to ensure we are reaching our clients’ targets and maximize conversions. Our approach is special because we provide full service in its purest sense.
- Sundari Prabhu, Media Supervisor
On Display Media Advertising
"Whatever our client’s goal, MMi will put its industry experience and creative thinking to work to build a display campaigns that reach your target audience and get results."MMi is one of the few agencies that doesn’t separate its employees based on department. In our office, I sit next to an analytics expert, SEM manager, project manager and graphic designer. Ideas are constantly being processed through numerous lenses, and this unique atmosphere inspires ideas and a more refined and holistic understanding of how to best serve our clients.
MMi uses the best research tools along with a comprehensive understanding of our client’s needs to develop and launch our display campaigns. Whatever our client’s goal, MMi will put its industry experience and creative thinking to work to build a display campaigns that reach your target audience and get results. Few agencies manage display like MMi: our display planners are constantly checking campaign performance and optimizing clients’ campaigns. Since MMi is a full-service agency, we understand how all the different parts work together.
- Brian Letwin, Media Planner
